Marketing (MKT)
MKT345 Integrated Mktg Communications (3 course hours)
This course teaches the value of creating a consistent marketing message that will build a brand image for consumers. This course will explore internal and external communications in the form of advertising, publicity, packaging, and promotional items that are offered through mass media.
Pre-requisites: LDB101
MKT425 Marketing Analytics (3 course hours)
This course incorporates research techniques to investigate current marketing trends. Emphasis is placed on problem solving through data driven solutions.
Pre-requisites: LDB101