MKT345 Integrated Mktg Communications (3 course hours)
This course teaches the value of creating a consistent marketing message that will build a brand image for consumers. This course will explore internal and external communications in the form of advertising, publicity, packaging, and promotional items that are offered through mass media.
MKT425 Marketing Analytics (3 course hours)
This course incorporates research techniques to investigate current marketing trends. Emphasis is placed on problem solving through data driven solutions.