Marketing Major
This major enables students to develop business and technical skills for a competitive marketplace that increasingly relies on technology.
Important Notes
- 40% of major requirements must be completed at Judson.
- 40% of major requirements must be upper division.
Gen Eds Required by Major
- BUS302 Business for the Common Good (1 c.h.) (fulfills Gen Ed GEN301 Requirement)
Major Requirements
| Code | Title | Hours |
|---|---|---|
| Business Core | ||
| BUS101 | Introduction to Business | 3 |
| BUS223 | Using Excel for Analytical Analysis | 3 |
| BUS240 | Economic Principles | 3 |
| BUS250 | Management Principles | 3 |
| BUS251 | Financial Accounting | 3 |
| BUS253 | Business Law | 3 |
| BUS255 | Marketing Principles | 3 |
| BUS261 | Fundamentals of Managerial Accounting | 3 |
| BUS302 | Business for the Common Good | 1 |
| BUS347 | Professional Skills | 3 |
| or PSY309 | Interpersonal Relationships | |
| or SPC322 | Group Discussion | |
| BUS349 | Corporate Finance | 3 |
| Marketing | ||
| BUS410 | Marketing Management | 3 |
| BUS462 | Marketing Research | 3 |
| MAT311 | Probability and Statistics w/Lab | 4 |
| Marketing Electives | ||
| Select 12 hours from the following: | 12 | |
| Sophomore Business Internship (advisor approval req'd) | ||
| Event Planning | ||
| Integrated Mktg Communications | ||
| Consumer Behavior | ||
| Professional Selling | ||
| Digital Marketing | ||
| Content/Social Media Marketing | ||
| Public Relations | ||
| Senior Business Internship (advisor approval req'd) | ||
| Sports Marketing | ||
| Total Hours | 53 | |
Bachelor of Arts in Marketing (Four-Year Plan)
Academic planning is the student's responsibility. This Graduation Plan is designed to be a guide to assist students as they plan their course selections. This is only a suggested schedule, and is not a substitute for a student's Advising Worksheet, nor the Program Requirements in the Judson University Catalog. Actual course selections should be made with the advice and approval of an academic advisor. Students should become familiar with the catalog in effect at the time at which they entered the institution. Course requirements and sequencing may vary with AP courses, transfer courses, English/math placement, or other conditions.
A full-time course load for undergraduate students is 12-18 credits per semester. Illinois residents receiving state aid should register for 15 hours per semester.
In addition to the courses below, chapel is required for all traditional full-time students (i.e., those taking 12 or more credit hours), both residents and commuters. This course counts as 1 credit towards a student's full-time status within the term, but does not earn credits towards graduation.
| First Year | ||
|---|---|---|
| First Semester | Hours | |
| BST110 | Intro to the Christian Bible | 3 |
| BUS101 | Introduction to Business | 3 |
| GEN101 or ESS101 |
Questions of Life: Entering the Judson Conversation 1 or Wellness |
1 |
| Physical Activity course | 1 | |
| ENG101 | Expository Writing (or ACT/SAT placement) | 3 |
| MAT111 | Mathematical Models: Statistical and Numerical | 3 |
| Hours | 14 | |
| Second Semester | ||
| THS110 | Christian Faith: Understanding and Application | 3 |
| ENG102 | Critical Thinking and Writing (or ACT/SAT placement) | 3 |
| SPC120 | Foundations of Speech | 3 |
| Gen Ed Visual and Performing Arts Elective | 3 | |
| PSY111 or SOC151 |
Introduction to Psychology or Introduction to Sociology |
3 |
| Hours | 15 | |
| Second Year | ||
| First Semester | ||
| Gen Ed Science w/Lab | 4 | |
| BUS223 | Using Excel for Analytical Analysis | 3 |
| BUS240 | Economic Principles | 3 |
| BUS250 | Management Principles 2 | 3 |
| BUS251 | Financial Accounting 3 | 3 |
| Hours | 16 | |
| Second Semester | ||
| Gen Ed Biblical Studies Elective | 3 | |
| HIS261 | History of Civilization I | 3 |
| BUS255 | Marketing Principles 4 | 3 |
| BUS261 | Fundamentals of Managerial Accounting 3 | 3 |
| MAT311 | Probability and Statistics w/Lab 5 | 4 |
| Hours | 16 | |
| Third Year | ||
| First Semester | ||
| HIS262 | History of Civilization II | 3 |
| BUS349 | Corporate Finance 7 | 3 |
| BUS253 | Business Law | 3 |
| Marketing Elective 6 | 3 | |
| Any Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| Gen Ed Upper Division English Elective | 3 | |
| Select one from the following: | 3 | |
| Interpersonal Relationships | ||
| Professional Skills | ||
| Group Discussion | ||
| BUS302 | Business for the Common Good 7 | 3 |
| Marketing Elective | 3 | |
| Any Elective | 3 | |
| Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| HIS261 | History of Civilization I | 3 |
| GEN401 | The Good Life: Continuing the Conversation | 3 |
| BUS462 | Marketing Research | 3 |
| Marketing Elective 56 | 3 | |
| Any Elective | 3 | |
| Hours | 15 | |
| Second Semester | ||
| BUS410 | Marketing Management | 3 |
| Marketing Elective 6 | 3 | |
| Any Electives | 9 | |
| Hours | 15 | |
| Total Hours | 121 | |
- 1
First-time students (those entering college directly from high school) should take GEN101; transfer students should take ESS101
- 2
BUS250 Management Principles (3 c.h.) Management Principles may be taken in Junior or Senior year
- 3
Students must complete both BUS251 Financial Accounting (3 c.h.) and BUS261 Fundamentals of Managerial Accounting (3 c.h.) before enrolling in BUS349 Corporate Finance (3 c.h.) (only offered in the fall semester)
- 4
prereq BUS240 Economic Principles (3 c.h.)
- 5
Students need MAT311 Probability and Statistics w/Lab (4 c.h.) as a prerequisite to BUS462 Marketing Research (3 c.h.). MAT311 Probability and Statistics w/Lab (4 c.h.) requires completion of 100- or 200-level introductory math course
- 6
Students must select four marketing electives from the list below (some courses are offered only once a year or once every other year)
- BUS310 Event Planning (3 c.h.)
- BUS345 Integrated Mktg Communications (3 c.h.)
- BUS346 Consumer Behavior (3 c.h.)
- BUS361 Professional Selling (3 c.h.)
- BUS364 Digital Marketing (3 c.h.)
- BUS367 Content/Social Media Marketing (3 c.h.)
- BUS443 Public Relations (3 c.h.)
- ESS352 Sports Marketing (3 c.h.)
- BUS295 Sophomore Business Internship (1-3 c.h.)/BUS495 Senior Business Internship (1-6 c.h.) (requires advisor approval)
- 7
prereq BUS261 Fundamentals of Managerial Accounting (3 c.h.)
- 8
GEN301 equivalent